Chapter 18

Holiday Marketing trends

Holiday Marketing Guide Trends

1. On-brand social media stories

Social media stories posted by a brand has become a marketing staple because it creates a direct communication between the business and the customer(s). It’s the substitute for the shop windows of brick and mortar corporations. 

According to Instagram, over 500 million of its users utilize Instagram Stories daily, meaning that it’s a vital part of their social media life. It gives the viewer a feeling of closeness that’s difficult to achieve with the typical Instagram or Facebook posts.

2. Implement video content strategy

Since the advent of social media and the sophistication of smartphones, Video content marketing has been a popular part of social media, with the majority of advertising content in video format. The possibility of going back to text-based content is nearly impossible. 

Video content marketing is a skill that requires expert training; however, the main thing about the concept is to pick a message and don’t sell it too hard. Your audience knows that you’re trying to sell something, so make it as subtle as possible. 

3. Personalize your adverts

One reason why a lot of promotions get ignored is that it seems to be addressing someone else, not the viewer. This problem is the result of not modifying your marketing message to feel personal.

There are numerous ways to personalize your advertising efforts, the two most popular methods include email newsletters with personal information and retargeting ads when a visitor leaves without making a purchase or abandoning their cart.

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